So how does
Google treat the local listing? My name is Daniel Zayets-Volshin and today we’re going to talk about how you can claim your local listing online.

Search Location is Essential

Geographical intent is the most important part of the local presence.

So, for example, if you own a pizza place somewhere in Boston, most likely that pizza place is not going to be displayed in New York City. But if you own a car dealership and you’re searching for Boston, the search radius might expand to accommodate the nearby locations. Therefore, the amount of competitors will also greatly affect how your business will be displayed. Also, in some cases in densely populated areas, you might choose to optimize the particular zip code, as that will increase the chances of being a more focused target for the particular zip code. So how do you claim your business?

Google Applications to the Rescue

You can type in Google “Google my business” and follow the steps from that point to register it online. You can also download the application Google my business from IOS or Google Play and take it from there.

You would have to specify the type of business it is. If your business is not found, you will need to include the listing, specify that you are the authorized party acting on the business behalf, and then request the postcard, or in some cases a phone call to confirm that the business actually belongs to you or you are actually a representative of the business.

If you did request a postcard, it will take a few days to receive it. If you haven’t received it on time, you need to follow-up and request the card again. If you continue to experience these issues, it might be worth it to reach out to the Google support team and ask for assistance. Once you receive the postcard and tell with Google that you are the business owner, you can claim it online. From that point onwards, your path to local marketing begins.